ClearBridge’s enterprise analytics consultant supported our client, a large manufacturing eCommerce company, by optimizing their Google Analytics tagging and SEO.

Business Challenge

Our client needed assistance with tagging, page tracking, and diagnosing and rectifying web analytics issues. They wanted a better grasp on their website by using Google Analytics to track and analyze critical data on their website and its’ visitors to better tailor their marketing efforts. 

Solution

Our consultant began the project by upgrading Google Analytics tagging utilizing Tealium, but quickly realized the need for Search Engine Optimization (SEO) to improve Google Analytics metrics. As our client had previously relied upon an outside agency for SEO, the company was lacking the vital marketing tool. Based on our client’s request, our consultant assumed all SEO responsibilities and has increased the quality and quantity of website traffic, as well as exposure to the brand.  

Impact

Our consultant now leads SEO within the entire organization and our client realizes increased visibility, rankings, and web traffic, and relies on our consultant as an integral part of their digital strategy. 

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