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Anita Tsoi: "You Just have to see the horizon" #9

She is the face of the Domashny TV channel, which is advertised throughout the city very actively, but not aggressively. This is the style of the new TV channel – correct, soft, cozy, useful… And Elena is the same too: smiling, open, without "starry" quirks. She doesn't like being recognized on the street, but she enjoys being photographed for glossy magazines and advertisements. He is an excellent cook, debater, and advises not only live, but also in everyday life, behind the scenes... We met with Elena Ishcheeva immediately after the "Useful Day", that's the name of the program she hosts on Tuesdays and Fridays from 1 p.m. on "Home". After more than two hours of live TV, the problems of adults and children were discussed, lunch was being prepared for a couple with Irina Khakamada, and calls from viewers with questions, advice, and comments were constantly coming in. Therefore, the drive is also felt in everything – in movements, emotions, blush on the cheeks. But that's what Ishcheeva is all about: if you have agreed on an interview, you should give it, and not postpone it.

Elena, is it nice for you to feel popular?

I don't revel in this fact, as it has never been my goal in itself. You won't believe it, but sometimes I like to disappear into the crowd, fluff my hair and run somewhere about my business. Popularity for me is not about being recognized, but about being respected and respecting my principles. And so, in ordinary life, I would even say that I am timid and in some ways still insecure. It's just that sometimes I manage to hide it skillfully.

In that case, how do you go live every day? This activity is not for people with complexes.…

And at this moment I don't think about the fact that someone is looking at me. I just go out and interact with the audience like an old friend. I detach myself from everything and find myself in some kind of my own orbit. I like to think out loud, ask sharp questions, and always be prepared for any turn of events. It's not for nothing that live TV is called the height of journalistic excellence. So it turns out that I have enough skill for today so that the viewer doesn't notice where I got lost and asked the wrong question. After all, I've been in journalism for a very long time and have learned a lot over the years – hiding complexes, straightening your back, smiling openly, communicating kindly. You don't need to play this anymore. I just became like that. I don't care when the camera is on and when it's off: I behave the same way on both sides of the screen.

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